Editing Brief

Illawarra Dentists Reel 16 Revision: Veneer Pricing And What Affects Cost

Prepared for the editor to shorten or split the supplied Reel 16 footage into clear, AHPRA-safe short-form edits.

Recommendation

Split the reel into 4 shorter versions. The script covers veneer price ranges, factors that affect cost, quote comparisons, and longevity expectations. These topics are too dense for one strong short-form edit, and each can work better as its own practical patient question.

Each final edit must be between 3 and 90 seconds. Aim for 18 to 40 seconds per short version. If one combined version is required, keep it under 75 to 90 seconds and structure it as "What actually affects veneer cost?"

Project Details

Clinic Illawarra Dentists / Dentistry Illawarra

Platform Instagram Reels and Facebook Reels

Treatment Focus Veneers / pricing / treatment planning

Audience Adults in Wollongong and the wider Illawarra region considering veneers and trying to understand pricing, inclusions, and planning.

Asset Google Drive Reel 16 Footage

CTA Direction Use a unique CTA for each edit. Match the next step to the specific topic: price range, case complexity, quote inclusions, or longevity expectations.

Primary Editing Direction

Keep each short edit focused on one cost-related question only.
Open with a direct patient concern within the first 1 to 3 seconds.
Cut repeated words, stumbles, and any phrasing that sounds fear-based or overly sales-focused.
Keep the tone calm and practical. The viewer should feel informed, not pushed.
Use simple subtitles throughout. Keep on-screen text short, title-case, and easy to read.
Use warm neutral styling with Golden Sandstone accents where graphics are needed.
Avoid before-and-after implications, transformation promises, or any claim that veneers are suitable for everyone.

CTA Rules

Give every video its own CTA. Do not reuse the same CTA across multiple edits unless specifically requested.
Avoid generic CTAs such as "Book now", "Contact us today", "Learn more", or "Visit our website".
Keep the CTA relevant to the reel's topic, such as fee ranges, treatment complexity, quote inclusions, or expected maintenance.
Make each CTA sound natural and helpful, not promotional or templated.

Split Briefs

Reel 16A: What Do Veneers Usually Cost?

Target Length: 20-35 Seconds Best For: Retargeting / Lead Generation

Core message: Veneer pricing can vary, and any fee range should be treated as a starting point rather than a final quote.

Suggested edit flow:

Hook: "Wondering what veneers actually cost?"
Price note: "Composite and porcelain veneers can sit in different fee ranges, depending on the case and materials used."
Context: "A personalised quote is needed because every smile, bite, and treatment plan is different."
CTA: "Ask our Wollongong team for a personalised veneer cost breakdown before comparing options."

On-Screen Text

What Do Veneers Actually Cost?

Fees Depend On The Case

Composite And Porcelain Differ

Ask For A Personalised Cost Breakdown

Reel 16B: What Affects Veneer Cost?

Target Length: 20-40 Seconds Best For: Retargeting

Core message: Veneer cost depends on complexity, number of teeth, bite considerations, material choice, planning, and expectations.

Suggested edit flow:

Hook: "Why do veneer prices vary so much?"
Factors: "Cost can depend on alignment, grinding, how many teeth are treated, and the result you are hoping to discuss."
Planning note: "Smile previews or digital smile design may also affect the planning process and overall quote."
CTA: "Bring your veneer goals in so the team can explain which factors may affect your quote."

On-Screen Text

Why Do Veneer Prices Vary?

Complexity Changes The Plan

Bite, Grinding And Tooth Number Matter

Check What Affects Your Quote

Reel 16C: What Is Included In A Veneer Quote?

Target Length: 20-40 Seconds Best For: Lead Generation

Core message: When comparing veneer quotes, patients should check what is included, not just the lowest number.

Suggested edit flow:

Hook: "Comparing veneer quotes? Check what is included."
Inclusion examples: "Ask whether the quote includes a mock-up, personalised design, material details, and protective care advice."
Reassurance: "A lower number may not show the full planning or follow-up involved."
CTA: "Use your quote to ask what is included before deciding on the next step."

On-Screen Text

Comparing Veneer Quotes?

Check What Is Included

Mock-Up, Design And Follow-Up Matter

Ask Before You Decide

Reel 16D: How Long Can Veneers Last?

Target Length: 20-35 Seconds Best For: Retargeting / Lead Generation

Core message: Veneer longevity varies based on material, planning, bite, habits, care, and maintenance.

Suggested edit flow:

Hook: "How long do veneers last?"
Balanced answer: "Longevity depends on the material, your bite, habits like grinding, and how the veneers are cared for."
Approval-dependent note: "If approved by the clinic, porcelain veneers may be discussed as lasting many years for some patients with proper care."
CTA: "Talk through veneer materials and maintenance so you understand what may be realistic for you."

On-Screen Text

How Long Do Veneers Last?

Longevity Varies By Case

Material, Bite And Care Matter

Ask What Is Realistic For You

Optional Combined Version

Use only if one full Reel is required

Target length: 60-90 seconds.

Structure: "What actually affects veneer cost?" with quick sections for fee ranges, case complexity, quote inclusions, and longevity considerations.

CTA: "If you are comparing veneer options, sit down with our Wollongong team to review the quote, inclusions, and what may be suitable for your teeth."

Caption Direction

Suggested Caption

Why do veneer prices vary so much?

It often comes down to the material, the number of teeth involved, your bite, planning, design, and what is included in the quote.

At Illawarra Dentists, we can talk through the options, explain what may affect your plan, and give you a clear cost breakdown before you decide.

Start with a practical veneer conversation so you know what you are comparing.

Approval Notes

Correct clinic spelling everywhere: Illawarra Dentists.
Do not use specific fee ranges unless they are confirmed for the current campaign. If included, clearly state they are a guide only and subject to individual assessment.
Clarify the script phrase "per two" before any pricing text is used. Do not publish that wording unless the intended meaning is confirmed.
Avoid "you'll pay for it twice" because it can sound fear-based. Safer phrasing: "it may lead to extra cost later".
Avoid saying a lower price is "enticing" or implying other clinics are inferior. Safer phrasing: "check what is included in the quote".
Do not guarantee that porcelain veneers last 10 to 15 years or longer. If approved, frame lifespan as variable and dependent on material, bite, habits, care, and maintenance.
Do not imply veneers are suitable for everyone or that outcomes are guaranteed.
Use safer wording such as "may be suitable", "fees vary", "subject to individual assessment", "what may be realistic", and "results vary".

Final AHPRA And Brand Check

AHPRA-safe wording used: no guaranteed results, superiority claims, or pressure-based language.
Specific to Illawarra Dentists and the Wollongong / Illawarra audience.
Aligned with the July to September funnel optimisation strategy.
Supports Retargeting and Lead Generation usage for veneer enquiries.
Each edit has one clear message and a hook suitable for the first 1 to 3 seconds.
Australian English tone is warm, calm, local, honest, and professional.
Each CTA is unique, specific to the video topic, and clear without sounding pushy.
No internal-only setup notes included.

Next Action

Editor: Create four shortened Reel 16 versions using the split structure above, then send drafts for review. Prioritise clarity, natural delivery, readable subtitles, unique topic-specific CTAs, corrected pricing wording, and AHPRA-safe claims.